There’s a lot to like about Street Gang: How We Got to Sesame Street, a documentary as charming as the beloved TV series. As groundbreaking as it was, Sesame Street is now a 51-year-old institution, and its origin saga has not been well-known. Most of the key players survive, allowing director Marilyn Agrelo to present the first-hand back story.
We take the concept for granted today, based on the recognition that kids voraciously learn from commercial television – they learn to consume commercially marketed products. Sesame Street’s founders aimed to find out what kids like to watch and what is good for them to watch and put the two together.
Refreshingly. the pioneering producer Joan Ganz Cooney, the visionary Lloyd Morrisette of the Carnegie Foundation and the inventive director/head writer Jon Stone, each gives the credit to the others. If you add Mister Rogers to these folks, you have the Mount Rushmore of children’s television.
Everything in Sesame Street was intentional – like the street setting itself. Noting that most kid shows had fantasy settings, the creators chose a gritty urban neighborhood street to be relatable to disadvantaged urban kids. The same is true for the integrated cast.
Of course, Street Gang highlights the role of the Muppets. At first, the Muppets had their own set, but the creators learned that kids were so entertained by the Muppets that they found the street boring. So, they pivoted and brought the Muppets on to the street.
Jim Henson founded the Muppets as a late night satirical act and brought that adult sensibility to Sesame Street. The jokes embedded for adults encouraged parents to watch Sesame Street with their kids (which the educators thought was important).
There is also the astounding story of Sesame Street in Mississippi, where state government-controlled public television refused to air a show with an integrated cast. Those stations had to reverse themselves when private Mississippi stations put the show on the air.
This had not occurred to me, but Sesame Street requires creation of original music for 100 episodes per year – an enormous body of work. Street Gang takes us into the songwriting craft, with witty gems like Letter B (from Let It Be).
I screened Street Gang: How We Got to Sesame Street at SFFILM. It opens today in select San Francisco theaters and will release on VOD on May 6.